February 3, 2013Comments are off for this post.

Video and Infographics

This week I worked on the video for the campaign and expanded the organizational background information to express that  PRISMS is a non-profit organization that focuses on expanding public awareness about Smith-Magenis Syndrome (or SMS) a rare genetic condition related to the 17th Chromosome that results in delayed development, intellectual disabilities, self-injurious behaviors, and an inverted sleep cycle. The video also incorporated the final three assets:  the social media sites, membership package and donor package.

This has been a challenging course exploring the various methods and formats of infographics.  Infographics can be very useful in displaying complex information in a visual format that is easier to understand. They require a great deal of research and, planning to display the information in a concise manner which is visually engaging and leads the viewer through the desired story path. I struggled with including the volume of information required for the infographic this month.  I could see the story that could be visually expressed in the history and services of the organization, I was comfortable with its utilization for exploring Smith-Magenis Syndrome, and the style specifications, however incorporating all three and adding the campaign assets let me into a complex configuration I was unable to solve to my satisfaction in the allotted time with competing priorities.

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January 28, 2013Comments are off for this post.

PRISMS Campaign Assets


As the primary public face of the organization it is important the website portrays the values of the organization. It is the initial introduction to the organization and the brand, therefore having the content of the site and the associated files, and assets support the new branding effort is critical to producing the cohesive identity that has been lacking on the existing site.

In an effort to promote clean organization for the site, content has been grouped into service areas. The primary sub-areas for each service group are listed in the main navigational panel. A breadcrumb trail has been incorporated into the site design between the header and the navigational panel to increase the awareness of users for their location on the site, and provide quick links for them to backtrack to previous areas of the site.

The sites development was planned to accommodate an iPad, or other 10 in table, in it’s layout and to condense to a navigational list for use on phone sized mobile devices.

Stationery & Business Card

To ensure the continuity of the PRISMS brand new letterhead and  business cards have been developed utilizing the redesigned logo and color palette.

The letterhead lists the services offered by the organization in the left margin to provide a clear and concise listing of the types of elements that are provided under each of the service headings. Each service is listed in a color established for that service that carries across all of the new assets. Community services, documents and communications are colored red, while research is blue, and educational materials are gold.

To increase the impact of the new brand mark, the hexagonal brand element, is used at reduced opacity and enlarged size to produce a watermark effect on both the letterhead and the envelope face. It is also utilized on the front of the business card with the new tag line.

Email Signature

With the commonality of electronic communication, it is important to use this medium to continuously reinforce the brand of the organization. By developing a standard signature for formal communications, as well as graphics that can be utilized in the signatures of members, there is the potential of exponentially increasing the exposure of the organization and its brand to individuals who may never seek out the organization on their own. 

Email Signature Formatting specifications and guidelines have been developed to distribute to members that are official representatives, and communicate on behalf of the organization.In addition to e-mail signatures there are templates for each of the service areas to make communicating with members and e-mail letterhead templates to provide a continuity when communicating with individuals outside of the organization.

For members who are not officially representing the organization, but who would like to show their support of the organization and help share the message of PRISMS a set of images have been developed that can be included in their personal e-mails that are consistent with the organizations new branding.

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January 28, 2013Comments are off for this post.

Revised Infographic for PRISMS Campaign


Elsea, Sarah H; and, Finucane, Brenda (March 2009) Smith–Magenis Syndrome. In: Encyclopedia of Life Sciences (ELS). John Wiley&Sons, Ltd: Chichester. Retrieved 1/29/2013 from http://www.prisms.org/pdf/Research/SMS2009.pdf

Hélène De Leersnyder, MD, Marie-Christine de Blois, MD, Bruno Claustrat, MD, Serge Romana, MD, Urs Albrecht, PhD, Jürgen-Christoph von Kleist-Retzow, Bruno Delobel, Géraldine Viot, Stanislas Lyonnet, Michel Vekemans, MD, PhD, and Arnold Munnich, MD, PhD (July 2001). Inversion of the circadian rhythm of melatonin in the Smith-Magenis syndrome. The Journal of Pediatrics. pp111-116. Retrieved on 1/19/2013 from http://www.sbri.fr%2Ffiles%2Fpublications%2Fde%2520leersnyder%252001%2520j%2520pediatr.pdf&ei=Zyb6UM67MOuB0AGmjYCABg&usg=AFQjCNGunzcjsTVPLeMQSyikpU8jT0wXrA

Hélène De Leersnyder, Bruno Claustrat, Arnold Munnich, Alain Verloes (June 2006). Circadian rhythm disorder in a rare disease: Smith–Magenis syndrome Molecular and Cellular Endocrinology, Volume 252, Issues 1–2, 27, Pages 88–91 http://dx.doi.org/10.1016/j.mce.2006.03.043 Retrieved on January 23, 2012 from http://www.sciencedirect.com/science/article/pii/S0303720706001626

Laje G, Morse R, Richter W, Ball J, Pao M, Smith ACM. 2010. Autism spectrum features in Smith–Magenis syndrome. Am J Med Genet Part C Semin Med Genet 154C:456–462. Retrieved on1/19/13 from http://www.prisms.org/pdf/Research/Laje_ASD_SMS_AJMG154Cp456.pdf

Staci C. Martin, Pamela L. Wolters, and Ann C. M. Smith (March 29, 2006). Adaptive and Maladaptive Behavior in Children with Smith-Magenis Syndrome. Journal of Autism and Developmental Disorders, Vol. 36, No. 4. Retrieved on January 19, 2013 from http://www.prisms.org/pdf/Research/Martin_JADD-36-4_2006_Malad_SMS.pdf

Online Clock.net (n.d.).Biological clocks and circadian rhythms. Alarm clock blog. Online clock.net retrieved on January 23 from http://blog.onlineclock.net/biological-clocks-circadianrhythms/

Photo Credit:

webtreats via Compfight cc (Photograph) Retrieved on January 24, 2013 from http://www.flickr.com/photos/44071822@N08/4399482400/shaire productions via Compfight cc (Photograph) Retrieved on January 24, 2013 from http://www.flickr.com/photos/9822107@N08/5098746912/

shaire productions via Compfight cc (Photograph) Retrieved on January 24, 2013 from http://www.flickr.com/photos/9822107@N08/4743035842/

Futurilla via Compfight cc (Photograph) Retrieved on January 24, 2013 from http://www.flickr.com/photos/52067454@N00/4518186076/

Pettey, A. (1999). Terry pettey first day of school. Personal photographs.

PRISMS. (n.d.). 0807072022_1_.jpg. Retrieved on July 6, 2012 from http://www.prisms.org/index.php/us/family-support/picture-gallery/category/9-sms-kids

PRISMS. (n.d.). Amy Knoefel. Retrieved on July 6, 2012 from http://www.prisms.org/index.php/us/family-support/picture-gallery/category/9-sms-kids

PRISMS. (n.d.). Deirdre_miller4. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Deirdre_Miller4.jpg

PRISMS. (n.d.). Grace_scully1. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Grace_Scully1.jpg

PRISMS. (n.d.). Jessica_gomez2. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Jessica_Gomez2.jpg

PRISMS. (n.d.). Neil_gonda. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Neil_Gonda.jpg

PRISMS. (n.d.). Sarah_Poole. Retrieved on July 6, 2012 from http://prisms.org/index.php/family-support/picture-gallery/category/9-sms-kids?lang=us

PRISMS. (n.d.). Taylor_martin. Retrieved on July 6, 2012 from http://www.prisms.org/index.php/us/family-support/picture-gallery/category/9-sms-kids

PRISMS. (2005). Ann_ellen_smsrr. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/2005PrismsConf/thumbs/phoca_thumb_m_ann_ellen_smsrr.JPG

PRISMS. (2005). PRISMS_conference_02. Retrieved on July 13, 2012 from http://prisms.org/index.php/us/family-support/picture-gallery/category/20-2005-prisms-conference

PRISMS. (2006). 000_0062. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/2006ColoradoPicnic/thumbs/phoca_thumb_m_000_0062.JPG

PRISMS. (2006). Nettie_rick_si_amy_lou_kristi. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/2006ColoradoPicnic/thumbs/phoca_thumb_m_Nettie_Rick_Si_Amy_Lou_Kristi.JPG

PRISMS. (2007, May). 100_2887. Retrieved on July 13, 2012 from http://prisms.org/index.php/us/family-support/picture-gallery/category/5-2007-1st-annual-5krun-carnival

PRISMS (2011). PRISMS logo. PRISMS 2011 Annual Report. Retrieved on July 6, 2012 from http://www.prisms.org/pdf/AnnualReport/PRISMS_2011_Annual_Report.pd

Smith, J. (2012). IMG_6779. Personal photographs.

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January 27, 2013Comments are off for this post.

Design Criticism

Cassie McDaniel states in her article Design Criticism and the Creative Process the critique of a design project assists the designer and project by ensuring that the work that is being developed is on target for fulfilling the project’s ultimate goal.  Beyond this there are many benefits to the designer and the design process in general that goes beyond the on target completion of a single project.  This is an opportunity to have others become invested in the project, to have the designer and the design process seen not as a necessary evil, but as an integral part of the development process.  I have found this to be especially true in, in-house design departments where co-workers are pushed to use the team’s services, but have not been educated on the actual benefits of strong and cohesive design on the success of the end produce.  Early critiques also help to eliminate the amount of change orders that result when the project is “not quite right” by allowing for micro, or macro, changes throughout the design process.


McDaniel, Cassie (January 11, 2011). Design criticism and the creative process. Graphic design, creativity.  A list apart.  Retrieved on January 26, 2013 from http://alistapart.com/article/design-criticism-creative-process

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January 21, 2013Comments are off for this post.

Style Guides and Infographics

During this past week we delved deeper into the study of style guides and infographics.  I explored the style guides of Cunard, Think Brick, Channel 4, and compared what these guides included with that of Transfield Services, the organization that I worked at for six years.  Through this comparison I was able to identify some elements that were included in all of the guides as well as some elements which were in some and not others, but that I saw the inclusion of  to be beneficial .  The following items were included as standard elements: color, typography, logo (layout, correct and incorrect usage, and required clear space surrounding the logo), layout and application usage sample for the logo/brand mark, and images that would adhere the brand standard.  Items that were not included in all guides but would be beneficial to be included in a style guide include: copy-writing samples, tone of voice,  a more comprehensive explanation of the included images and what elements need to be present to ensure additional items would maintain the brand standard, layout grids (if applicable), and organizational history, values, goals, or missions statements.

 I worked on the development of an infographic for the campaign project this week.  I developed three wireframes with the start of a comprehensive style specifications section.

Version 1       Version 2                                                        Style Specifications                        


Version 3

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