Welcome to Alice Pettey Branding & Strategic Design

We bring strategy to design,
and together amazing things happen.

Our goal is to bring value to our clients through every step of the process.

Discovery & Strategy

In-depth diagnostic of your business with the direct input of the main stakeholders.
We will assist you in developing consumer profiles, value interactions, and help you identify roadblocks that are prohibiting you from reaching established business goals.

Action Plan

Development of a plan of action (creative brief) that identifies assets and activities necessary for moving from current state to a that of a solution.
We will identify what needs to be done— you choose who will complete the work.


Development of brand elements and assets. This includes identity, voice, visual tone and guidelines for implementation and adherence, and tangible deliverables.
(e.g. stationary, business cards, reports, brochures, signages, apps, websites, videos, email, and social media) 


“Alice is a superb designer. If you are considering branding or rebranding Alice is the “goto” person. Her skills are phenomenal whether you are looking for print, web or video work. I would highly recommend her for any of your design work.”

- Kathy Doyle, DoyleSigns

Logo for Roulac Global

“...at a Mastermind meeting, ... I presented [my] business card to a woman at lunch, she commented, ‘This is the most beautiful/impressive business card I have ever seen.’  Thank you.”

- Stephen E. Roulac, Roulac Global

Case Studies

Midlothian, VA 23112
Tel.: 804.464.3925
Fax: 804.729.3295

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